Mergers & Acquisitions · Valuation

How Valuation Becomes Price in a Business Purchase

An appraisal or broker's estimate produces a number. The purchase agreement decides what that number buys, what gets deducted from it at closing, and how much of it the seller is paid now rather than later.

Valuation and the lawyer's role

Accountants value the business; the contract defines the price

Valuation is financial work, done by accountants, appraisers or brokers. The legal task is translating a valuation into price terms that hold up when the closing statement is prepared.

Buyers and sellers usually arrive with a figure in mind, often based on a multiple of earnings, a review of comparable sales or an appraiser's report. That figure is a starting point. Before anyone can say what the seller will actually receive, the parties have to agree what the figure assumes: whether the business comes with its cash and debts, how much working capital must be left behind, and which of the seller's personal expenses really disappear after the sale.

Paul does not prepare valuations. He works with the client's accountant or valuation adviser and makes sure the agreement reflects the assumptions behind their numbers. The firm's general business valuation guidance covers valuations for buy-sell agreements, partner exits and planning; this page is about valuation in the context of a purchase, part of the firm's work on buying and selling New Jersey businesses.

Accountant's hands on a calculator over stamped financial statements used to value a business for sale

The basic bridge

From enterprise value to the check at closing

Valuations of operating businesses are usually expressed as enterprise value: what the business is worth as a going concern, before considering how it is financed. What the seller receives is closer to equity value, which is enterprise value adjusted for the business's debt, cash and working capital on the closing date. Purchase agreements commonly bridge the two with a price stated on a cash-free, debt-free basis, then adjusted.

  • Subtract funded debt the buyer is not assuming, such as bank loans, equipment financing and shareholder loans
  • Add cash left in the business, if the deal allows the seller to be paid for it
  • Adjust up or down if working capital at closing is above or below an agreed target
  • Subtract transaction expenses the business has incurred, if the agreement makes them the seller's cost
  • Hold back any escrow or deferred amount from the cash paid at closing

In an asset purchase, many of these items are handled by simply excluding them from what the buyer takes. In a purchase of shares or membership interests, the entity's balance sheet comes along, so the adjustments do more work. The firm's comparison of asset and stock purchases explains why that distinction matters.

Where values move

Four valuation issues that end up in the contract

Add-backs

Normalising the seller's earnings

Sellers often add back owner perks, one-time costs and above-market family salaries to show higher earnings. Buyers test each one. Where the price relies on add-backs, the seller's representations about the financial statements become more important, and a buyer may seek specific protection for them.

Working capital

Setting the target

A working capital target, often based on an average of recent months, prevents a seller from collecting receivables and letting payables pile up before closing. The definition of what counts as current assets and liabilities needs to be precise, and a short post-closing true-up process should be built in.

Concentration

Risk that the multiple does not capture

Heavy dependence on one customer, one supplier or the owner's personal relationships may not change the headline valuation, but it often changes how the price is paid, for example through a holdback or contingent payment.

Assets

What is actually included

Equipment that is leased, intellectual property owned by the seller personally, or real estate held in a separate entity can change value considerably. Diligence confirms what the buyer is getting.

Valuation gaps

Bridging disagreements about value

When the buyer's and seller's numbers do not meet, the gap is usually closed by changing how the price is paid rather than the price itself.

Source of the gapCommon contractual response
Seller expects growth the buyer will not pay for yetAn earnout tied to post-closing results
Buyer cannot finance the full priceA seller note for part of the price
Uncertainty about a specific liabilityA targeted escrow or specific indemnity
Value depends on the seller staying involvedTransition or consulting agreement, sometimes with retention payments
Doubt about the reliability of add-backsStronger financial-statement representations and a longer survival period

Each of these tools has its own drafting issues. See the firm's pages on earnout provisions and seller financing for more.

Questions

Valuation-in-acquisition FAQs

Does the valuation number equal what the seller receives?

Usually not. Valuations typically describe the business's enterprise value. The seller's proceeds are what remains after the purchase agreement's adjustments for debt, cash, working capital, transaction expenses and any escrow or deferred payments. Two deals at the same headline price can produce very different amounts for the seller at closing.

What is a working capital adjustment?

It is a mechanism that compares the business's working capital at closing with an agreed target and adjusts the price up or down by the difference. It stops either side from gaining by changing collections or payments just before closing. A preliminary estimate is used at closing, followed by a final calculation and a short dispute process afterwards.

Should a buyer rely on the seller's valuation?

A seller's valuation, or a broker's estimate prepared for the seller, is useful information but was prepared for the other side. Buyers generally benefit from their own accountant's review of the financial statements and the add-backs behind the number. The purchase agreement's representations then provide contractual protection if the financial information proves inaccurate.

How does valuation affect the choice of earnout or seller note?

When the parties disagree about future performance, an earnout lets part of the price depend on results. When they agree on value but the buyer cannot fund it all at closing, a seller note defers payment without making it contingent. Some deals use both. The choice affects the seller's risk and should be modeled with your accountant.

Paul H. Appel, Esq., business attorney, in his law library

Your attorney

Paul H. Appel, Esq.

Every matter at the firm is handled personally by Paul — the same attorney reads the documents, gives the advice and negotiates on your behalf.

Education
Columbia Law School, Juris Doctor (1967)
Experience
58+ years in commercial and business law
Focus for this matter
Business acquisitions, sales, due diligence and closing documents
Office
Freehold, NJ — serving Monmouth, Middlesex & Ocean Counties
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