Practice Areas · New Jersey

Business Law Services for Every Stage of a New Jersey Company

From the day the entity is formed to the day it is sold, the firm handles the legal work a privately owned business runs into. Every practice area below is handled personally by one senior attorney in Freehold.

At a glance

Find the practice area that matches where your business is

Legal problems rarely arrive labelled. Start from the situation you are in, and the matching practice is listed beneath it.

  • Starting out

    Choosing an entity, filing it correctly and putting founders' terms, equity and IP ownership in writing before money or customers arrive.

    Formation & startups
  • Signing agreements

    Leases, vendor terms, client contracts, employment and confidentiality documents, drafted for you or reviewed before you sign.

    Contract services
  • Changing ownership

    Buying a company, selling yours, admitting an investor, buying out a partner or planning succession within the family.

    M&A & transactions
  • Checking for exposure

    A review of the records, policies and contracts you already have, to find liability while it is still inexpensive to fix.

    Risk analysis
  • Resolving a conflict

    Unpaid invoices, broken contracts and disagreements between co-owners, handled through negotiation, ADR or litigation as the facts require.

    Dispute resolution
  • Staying covered

    A monthly retainer that puts a business lawyer on call for everyday questions, contract reviews and compliance housekeeping.

    General counsel

In detail

What each practice area covers

Business Entity Formation

Getting the structure right before anything is built on it.

The entity you choose decides how profits are taxed, what happens when an owner leaves, and whether your personal assets are really kept apart from the business. Filing the certificate is the easy part. The operating agreement, bylaws and governance records are what protect you when someone challenges the company later.

LLCs, S-corporation elections, C-corporations, partnerships and nonprofits are all formed and documented here, usually for a flat fee.

Entity formation services

Startup Legal Support Packages

Fixed-price legal foundations for founding teams.

Startups fail investor diligence for predictable reasons: equity split on a handshake, code or designs still owned by a contractor, no vesting, no founders' agreement. These packages put the core documents in place at a set price, before a funding round or a first hire makes them urgent.

Typical components include founders' and equity agreements, IP assignments, cap table set-up, review of SAFEs and convertible instruments, and customer-facing terms.

Startup packages

Business Legal Risk Analysis

Finding exposure while it is still cheap to deal with.

A structured audit of the contracts, corporate records, employment documents and regulatory obligations your company already has. It shows where liability is sitting unaddressed, which agreements have gone stale, and where lapsed formalities could put the owners' personal assets at risk.

You receive a prioritized list of findings, so the most expensive risks are dealt with first.

Risk analysis services

Contract Drafting, Review & Negotiation

The agreements the business trades on every day.

Most commercial disputes start as drafting problems: an unclear payment term, a termination clause nobody read, a restrictive covenant so broad that a New Jersey court will not enforce it as written. Contracts are drafted to be enforceable in New Jersey, and reviewed before you sign rather than after a problem appears.

Work ranges from one-page NDAs to multi-year supply agreements and commercial leases.

Contract services

Business Transactions

Restructuring, transfers and planned exits.

Not every change of ownership is a sale to an outsider. This practice covers moving assets between entities, consolidating affiliated companies, admitting or redeeming owners, valuation-based buyouts and succession plans for closely held and family businesses.

The structure is settled first, with your accountant's input, and the documents are then built around it.

Transaction services

Mergers & Acquisitions

Buying or selling a company without inheriting the wrong problems.

Legal due diligence is where a purchase is protected or lost: undisclosed liabilities, contracts that end on a change of control, a lease the landlord can refuse to assign, intellectual property nobody documented. The choice between buying assets and buying the entity alone changes what a buyer takes on.

Buy-side and sell-side work runs from the letter of intent through negotiation, closing and the transition period.

M&A services

Franchise Agreements

Reading the disclosure document before you commit.

A franchise agreement is largely written by the franchisor, but parts of it can still be negotiated, and the Franchise Disclosure Document tells you a great deal about the system if you know where to look. Franchisees get help reviewing both, comparing fees, territory, renewal and transfer terms, and understanding when New Jersey's Franchise Practices Act may apply.

Multi-unit operators also get support with additional locations, leases and resales.

Franchise services

Business Litigation & Dispute Resolution

Resolved commercially wherever that is the cheaper answer.

Litigation is one option, not the starting point. A well-prepared demand letter settles a surprising number of payment disputes, and mediation or arbitration resolves many others without the cost and delay of court. When a case does need to be filed, you will know the realistic cost and timeline before deciding.

Matters include breach of contract, partner and shareholder disputes, collections and misrepresentation claims arising from business sales.

Dispute resolution services

Virtual General Counsel

In-house legal judgment without an in-house salary.

A monthly retainer that gives you a business lawyer on call. Contracts are reviewed before signature, everyday questions are answered while they are still small, corporate records and compliance are kept current, and outside professionals are coordinated when a matter needs them.

Most growing companies need this level of support well before they could justify hiring a lawyer full time.

General counsel services

Construction Law

For contractors, subcontractors and the owners who hire them.

Construction work runs on documents and deadlines: the scope written into the contract, change orders that were never signed, and lien filing windows that close whether or not you have been paid. This practice handles the agreements at the start of a project and the recovery effort when payment stops.

Compliance reviews cover registration and contract-content requirements for home improvement work.

Construction law services

Pricing

How engagements are priced

The fee structure is confirmed in writing before any work begins, so there are no surprise invoices.

StructureTypical workWhy it fits
Flat feeFormations, standard contracts, startup packages, document reviewsThe work has a predictable shape, so the price can be fixed in advance
Monthly retainerVirtual general counselContinuing access is worth more than billing each question separately
HourlyContested disputes, complex negotiations, litigationThe scope depends on the other side, so it cannot honestly be fixed at the start

Process

From first call to finished documents

  1. Describe the matter

    A short conversation about what is happening. You get an honest view of the risk, including whether you need a lawyer for it at all.

  2. Agree scope and fee

    If the firm takes the matter on, you receive a written description of the work and the fee arrangement before anything starts.

  3. The work gets done

    Drafting, review, negotiation or filing, carried out by the senior attorney and explained in plain English as it progresses.

  4. Stay covered

    Continue on a retainer or return matter by matter. Your file stays with the firm, so later work builds on what has already been done.

Questions & answers

Choosing the right service

My problem fits more than one practice area. Where do I start?

Start with the conversation rather than the label. A partner leaving, for example, can involve the operating agreement, a valuation, a buyout contract and possibly a dispute. Because one attorney handles all of these, you do not need to sort the issues into categories first. Describe what is happening and the work is scoped as a single matter.

What legal services does a small business in New Jersey usually need first?

In the early years, most companies need a properly documented entity, sound customer and vendor agreements, and correct paperwork for anyone they pay to do work. As the business grows, a lease review, a periodic risk check and some form of ongoing counsel become more valuable. The frequently asked questions page covers common first steps in more detail.

Do you handle matters outside these ten areas?

The practice is limited to commercial and business law. Matters unrelated to running or owning a business, such as family law or criminal defense, fall outside it. If your issue belongs with a different kind of lawyer, you will be told so at the outset rather than taken on as a client. The About page explains why the firm keeps this focus.

Paul H. Appel, Esq., business attorney, in his law library

Your attorney

Paul H. Appel, Esq.

Every matter at the firm is handled personally by Paul — the same attorney reads the documents, gives the advice and negotiates on your behalf.

Education
Columbia Law School, Juris Doctor (1967)
Experience
58+ years in commercial and business law
Focus for this matter
Commercial and business law for owner-run companies
Office
Freehold, NJ — serving Monmouth, Middlesex & Ocean Counties
More about Paul and the firm

Contact

Talk to Paul About Your Business

Describe what the business is dealing with — a contract on your desk, a deal in progress, a dispute or a company you are about to form. You will hear back from the attorney who handles the work.

Start a conversation

Schedule a Free Consultation

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