Public record
A clean State filing
The certificate of formation or incorporation, a registered agent with a New Jersey address, and filing details that match what will later appear on the annual report.
The Law Offices of Paul H. Appel – Your Trusted Business Law Partner in New Jersey
Business Entity Formation · New Jersey
Picking a structure, filing it with the State and documenting who owns and controls it are three separate jobs. Paul H. Appel handles all three for owners across Monmouth, Middlesex and Ocean Counties, usually for a flat fee agreed in writing.
The practice area
Business entity formation means creating the legal vehicle your company operates through — an LLC, a corporation, a partnership or a nonprofit — and recording who owns it, who runs it and what happens when circumstances change.
New Jersey's part of the process is short. A filing with the Division of Revenue and Enterprise Services (DORES) brings the entity into existence and puts its name, registered agent and address on the public record. What the State does not do is decide how profits are divided, who may sign a lease, whether an owner can sell to an outsider, or how a deadlock between two equal owners gets broken. Those answers come from the company's internal documents — or, when there are none, from statutory default rules that seldom match what the owners assumed.
Paul has practiced business law since 1967 and handles every formation himself. That matters most at the beginning, because the costliest formation problems — a vague ownership split, a founder's software or brand sitting in his own name, a tax classification nobody discussed with the accountant — are inexpensive to prevent and expensive to unwind once the business has revenue, employees and a lender.
This page describes formation work in general terms. Which entity fits your business depends on your facts, your tax position and your plans, so treat it as orientation rather than advice.

Side by side
Each structure trades off owner liability, tax treatment and paperwork differently. This summary is deliberately simplified.
| Entity | Owner liability | Default tax treatment | Core documents | Often suits |
|---|---|---|---|---|
| LLC | Members generally shielded from company debts | Pass-through: disregarded if one member, partnership if several, unless it elects otherwise | Certificate of Formation; operating agreement | Most owner-run small businesses and holding companies |
| S corporation (a tax election, not an entity) | Follows the underlying LLC or corporation | Pass-through with payroll for owner-employees; strict eligibility rules | Underlying entity documents; IRS Form 2553 | Profitable companies whose owners work in the business, after CPA review |
| C corporation | Shareholders generally shielded | Tax at the corporate level, then on dividends | Certificate of incorporation; bylaws; shareholder agreement | Companies planning outside equity investment or stock options |
| General partnership | Partners personally exposed to partnership obligations | Pass-through | Partnership agreement — though none is needed for one to exist | Rarely the right choice without separate liability planning |
| LP or LLP | General partners exposed in an LP; LLP partners generally shielded as the statute provides | Pass-through | State filing plus partnership agreement | Investment vehicles and certain professional firms |
| Nonprofit corporation | Trustees and members generally shielded | Exempt only once the IRS recognizes it | Certificate of incorporation; bylaws; governance policies | Charitable, educational, religious and community groups |
Treat the table as a starting point. The guide to choosing an entity works through liability, tax, investor and exit questions in more depth, and the tax column always needs your accountant's input.
What done looks like
A filed certificate on its own leaves most of the important questions open. A complete formation file answers them.
Public record
The certificate of formation or incorporation, a registered agent with a New Jersey address, and filing details that match what will later appear on the annual report.
Ownership
Percentages, what each owner contributed, and whether any equity vests over time or can be bought back. In an LLC this lives in the operating agreement; in a corporation, in the stock ledger and any shareholder agreement.
Authority
Who may sign contracts, open accounts, borrow and hire, and which decisions need every owner's consent. Banks, landlords and larger customers ask for proof of this.
Tax set-up
An EIN, New Jersey business registration, and a considered decision about federal classification. Whether an S election makes sense is covered on the page about S-Corp setup with an attorney.
Assets
Domain names, code, designs, equipment and contracts assigned to the company rather than left with a founder personally, so the liability shield and the company's value line up.
The engagement
You describe the business, the owners and your plans by phone, by video or in person in Freehold by appointment. Paul asks the questions that drive the structure: who contributes what, whether investors are likely, and how each owner expects to be paid.
You receive a short engagement letter naming the entity, the documents and the filings included, with the fee stated before any work begins.
The firm confirms the entity type with your accountant's input where tax is a factor, checks name availability and settles the registered agent.
The formation document is filed with DORES, followed by the federal EIN and New Jersey tax registration.
Paul drafts the governing documents, walks each owner through the provisions that matter, revises and gathers signatures.
You receive an organized set of formation records and a calendar of the recurring filings that keep the entity in good standing.
Fees
Most formation work is billed as a flat fee. Because the scope of a formation is predictable once the facts are known, there is little reason to bill it by the hour, and owners starting a business generally prefer to know the legal cost in advance. State filing fees are set by the State and are separate from the legal fee.
What moves the fee is complexity, not paperwork volume. A quote typically turns on:
Founders who also need customer terms, contractor agreements and IP documents at launch can fold formation into one of the firm's flat-fee startup legal packages. Owners who want counsel available after formation can move onto a monthly retainer instead; the full range of practice areas is on the firm's services page.
Who forms entities with the firm
Someone leaving a job to start a company, who needs the structure right before signing a lease or taking on a first customer.
Owners who have traded under their own name for years and now want a liability shield, with existing contracts and assets moved across properly.
Two or more people who need their split, roles and exit terms written down while everyone still agrees.
Partnership agreementsLicensed professionals whose licensing board imposes its own rules on which entity they may use and who may own it.
Families separating real estate from operations, or setting up a structure that a later succession plan can build on.
Founding boards that need a New Jersey nonprofit corporation and a path to federal tax-exempt recognition.
Nonprofit setupQuestions & answers
The State does not require one, and anyone can file a certificate online. The value of counsel lies in everything the filing leaves out: the ownership terms, decision rules, exit provisions, tax coordination and asset assignments that determine whether the entity actually protects you. For a single owner with a simple business the legal work is modest; with multiple owners or outside money it becomes the most important part.
Online State filings are often processed quickly, so the entity itself can exist within days of the decision to form it. The governing documents take longer because the owners have to agree on them. A single-member LLC can usually be finished in a short engagement; a multi-owner company with negotiated terms may take a few weeks of back-and-forth.
Usually, yes. A sole proprietorship can move into an LLC, an LLC can elect S corporation tax treatment, and entities can convert or merge into a different form. Each change has legal and tax consequences, and some — particularly moving appreciated assets between entities — can be costly. Choosing carefully at the start keeps those options open without forcing an early reorganization.
The proposed name or names, a list of owners with their intended percentages and contributions, a short description of the business, and any lease, loan or customer contract you are about to sign. If an accountant is advising you, have their contact details ready so the tax side can be coordinated early.
Explore
Each guide below answers a narrower question within this practice area.

Your attorney
Every matter at the firm is handled personally by Paul — the same attorney reads the documents, gives the advice and negotiates on your behalf.
Contact
Describe what the business is dealing with — a contract on your desk, a deal in progress, a dispute or a company you are about to form. You will hear back from the attorney who handles the work.
Start a conversation